Category: business

Domestic business operates within the borders of one nation and serves local markets; by contrast, international business transcends national boundaries, targeting different markets worldwide. Therefore, domestic and international firms differ significantly in terms of innovation profiles. Here we investigate how foreign direct investment (FDI) influences product innovation by using GMM estimates; results indicate that strong...

National commerce depends on an efficient manufacturing and services sector and an active global marketplace; however, foreign governments often impose trade barriers that restrict U.S. companies’ efforts to enter these markets or maintain market presence. Well-constructed regulations reduce cumulative regulatory costs, enabling businesses to invest in growth and hire additional workers without incurring extra regulatory...

Understanding consumer buying behavior is integral to unlocking the US consumer landscape, including their preferences and decision-making processes so you can craft strategies tailored specifically to their needs. Numerous factors can have an effect on purchasing behavior, from economic to psychological influences. Economical influences include disposable income and other financial conditions of customers while psychological...

The United States is home to one of the world’s largest economies, providing unparalleled growth opportunities to businesses that choose to establish here. It’s an expansive market that’s resilient against medium-to-long term economic fluctuations while being an epicenter for innovation and talent. At first, expanding into the US can seem like an intimidating challenge, requiring...

An effective marketing strategy is key to gaining market traction in the US, and must include strategies such as forming and exploiting strategic partnerships, localizing content production and using digital strategies that resonate with American consumers. Market entry strategies are essential for European Scale Ups and SMEs looking to expand into the US market, helping...

Many Americans think their nation’s industrial sector has taken a significant hit from globalized commerce generally and China in particular. A more holistic view reveals, however, that its health remains remarkable intact. American innovation in production line technology, materials science and industrial tools enabled mass-production of everything from sewing machines to steel girders that altered...

Regional business development managers will play a vital role in expanding companies’ operations over the coming years, driving increased demand for these professionals as businesses look for expansion strategies. Civic leaders can play an invaluable role in channeling government, philanthropic, and business capital into strategic endeavors and catalyzing community action to foster equitable growth. Market...

American entrepreneurs are the cornerstones of our economy, from opening family restaurants to creating factories. Their drive, determination, and hope inspire all of us. Schweikart and Doti, professors of history and economics respectively, bring American entrepreneurship vividly to life through an engaging narrative written by themselves as two historians and economists. The Origins of Entrepreneurship...